Consumers now routinely expect dynamic digital content, which they receive through smart phones, televisions, and computers. Going out to eat is no different. People want to be wowed. Anyone who frequents quick-service restaurants will have noticed a change in the past few years as they’ve walked in and looked up at the printed menus behind and above the order counter. Those menus are now digital
Customers enjoy reading a clear menu that is easy to understand. Seeing state of the art technology being used efficiently raises customer satisfaction and increases the chances of return business. When orders are placed quickly and correctly, customers remember the experience as a positive one, and typically take the technology even further and place reviews online.
A digital menu board investment could very possibly be the greatest return on investment that a business makes. Simpler is better, and creating a visual image that customers are attracted to and can easily read will increase return and create an increase in sales. Studies have shown that restaurants equipped with indoor and outdoor digital signage saw a 5 to 8 percent increase in revenue.